The missing point these days in radio and television is the idea. An idea that can overcome the stereotypes while respecting the norms and also include attractiveness. Although this is difficult, it is not impossible.
Iran newspaper published a note written by culture and media expert Morteza Ghorbani on Wednesday, January 1st, and wrote: Once upon a time, it was the right to choose between two channels. Later, the third channel was opened for the youth, which heated up the competition between TV channels with its attractive programs. For years, this arena, without an outside competitor, the Cup of the Most Viewed Programs was changing hands between programs on different networks. This arena was so unrivaled that no one thought that it would be possible to present films and series to the audience in a space other than television and cinema and even earn money. Later, producers started the path of creating a home show network by making series and movies that became known as Supermarket.
Pulling people towards the supermarket series made the managers of that time feel the danger of losing the audience a little. Different networks were opened with the aim of attracting dedicated audiences and changing the procedure one after the other, but the missing link in this chain of ideas and lack of strategy was clear. In these years, wherever Sedavsima paid attention to the interest of the audience, it was able to keep them on TV.
Among the many networks, only a few networks were able to pass through the traditional structure of radio and television and become the achievements of this organization in these years. In this unequal competition, program makers outside the radio and television, by using seductive lotteries and of course the higher quality of scenarios and series compared to television, gradually established this culture in the country that you have to put your hand in your pocket to watch movies and series. Maybe in those days, the most pessimistic TV director didn’t even think that one day, to attract an audience, he would have to compete with the home television network, which offers its movies only online.
Today, the home television network has become a competitor of cinema and television by producing sometimes attractive and popular series. In an environment where movies and series can be easily downloaded, it is worth pondering to attract a part of the audience to the home show network, which also involves a relatively high cost. Falling behind the interests of the audience, neglecting the private sector, the low quality of scenarios, and many other reasons in recent years made the home show network to attract the trust of a part of the audience by eliminating these issues. Today, we see that a movie or series cannot be played on television, but the same movie is played on the home television network.
If this dichotomy between radio and television and home television networks deepens, irreparable blows will be inflicted on the art and culture of the country. If the broadcaster synchronizes with the interests of the audience, it can become the owner of the audience of the attractive series and programs of the home show network. Radio morning programs follow the same routine of the 80s. The afternoon and religious programs are the same as the old talk show with a presenter and expert. Critical programs are aired in the worst possible state and with constant stereotypes. Serials have lost their content appeal. Although every now and then a program or series flourishes, this is a temporary event.
The reason for the sudden progress of the home show network should be found in crossing stereotypes and of course some red lines of radio and television. Now, it should be seen what is the approach of the decision-making authorities toward the progress of the home television network. If the same home television network suffers from radio and television stereotypes, the audience will go to satellite channels and foreign home television networks. In the days when attractive foreign films and series are made with big budgets, it is possible to make a program stay away from the eyes of the audience with an audit. An example is a Korean mini-series that became the most watched series of the year in Iran; While it has not been broadcasted on the radio or on the home show network!
The missing point these days in radio and television is the idea. An idea that can overcome the stereotypes while respecting the norms and also include attractiveness. Although this is difficult, it is not impossible.
Once upon a time, he saw his television in competition with satellite channels. The home television network showed that the audience is willing to watch domestic products instead of satellite even by spending money. The emergence of the home television network, with all the criticisms that exist in its broadcast process and content, has made radio and television managers raise their hats and realize that paying attention to the interests of the audience and raising the quality of productions can both bring back the audience and bring financial benefits. be
Making high-quality programs, series and movies is a win-win game; It brings the satisfaction of the audience from the cost they pay for their free time and turns the economic wheel of culture. Today it is people who decide what to watch and where.